What is SEO or SEO positioning |
Posted: August 12, 2020 |
The SEO ( Search Engine Optimization or Search engine optimization) is to optimize a website to improve its position in the results showing web browsers. That is, try to make your site come out first when users search Google for something related to the topic of your site, mainly. Well, the purpose of SEO or improving the web positioning of a site in search engines (such as Google) is that it has more visibility to get more visits, which can mean more sales or more income in general. Why is organic positioning important in your business strategy If you are reading this post, it is because you have a physical or online business or, at least, you are thinking of creating it (for now, let’s assume that you have already launched it). Well, that means you have a website where you offer or sell your products and services. Great. But, how do you make your potential clients reach that website? This is where SEO comes in. To attract traffic (or what is the same, visits) to your page, you can establish different strategies:
Why is SEO positioning important? Understanding what SEO is and putting a good strategy into practice is essential for the future of your brand. Do you think we exaggerate? Take a look at these reasons: Multiply your visibility. Imagine that you manage to position your website for a term with 500,000 monthly searches. If the first result that appears in the search engines takes 20% of the clicks, you would be obtaining 100,000 organic monthly visits, that is, they do not involve any additional cost. Improve your website. Done well, web positioning techniques not only improve your page for search engines, but for users themselves. And improving user experience means improving your results. It is a long-term investment. Optimizing your website has some initial costs, but if you manage to position yourself among the top positions, you will have a fantastic source of quality traffic at no cost. Continuing with the previous example, imagine that 1 in 100 users who visit your website end up making an online purchase and that the customer’s lifetime value is 100 Dollars. In that case, you would be generating 100,000 Dollars a month in income. And of course, if you rank for several keywords or launch into international SEO, the benefits multiply. Make your website profitable. If you have made a valuable investment in money, time and resources to build a website that represents your brand, the logical thing is to have as many users as possible visit it to take advantage of that investment. Increase your impact on social media. Web positioning creates synergies with social media since the links that are shared on the networks make use of the titles and descriptions that you will have optimized as part of your positioning strategy. Build trust and credibility. As I have already explained, authority and relevance are the two key factors of SEO. Therefore, when your website appears among the first search results, users know that it is a site that contains the information they are looking for and that it has been approved by many users. Ultimately, it gives them the confidence they need to set out to convert. It can be measured and optimized. It is possible to evaluate the results of all the techniques and factors involved in your SEO, to see which ones are giving the best results and correct the course if necessary.
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